SEO guides
Everything we publish on planning, designing, building, launching and maintaining a website. Written in house, reviewed on a schedule, free to read.
5 guides
SEO-Friendly URL Structure: Rules That Still Matter
How to name and organise URLs so they stay stable: length, words, hierarchy, parameters, multilingual patterns and how to change a URL without losing traffic.
Site Speed Optimisation: A Practical Order of Work
Where website speed actually goes and how to get it back, in the order that produces the largest improvement per hour spent — images, server, scripts, fonts and third parties.
Core Web Vitals for Developers: What Actually Moves the Numbers
What LCP, CLS and INP measure, the specific causes behind bad scores, and the fixes that produce real improvement rather than a better lab test.
Technical SEO Checklist for Website Developers
A working checklist of the technical SEO items a developer owns: indexing controls, canonicals, redirects, structured data, pagination, faceted navigation and international setup.
Website Development SEO Basics: What to Build In
The SEO work that belongs in the build rather than in a campaign afterwards: crawlability, titles, structure, speed and the things that are expensive to retrofit.